Obama submits to another arduous interview
By Doug Powers • August 27, 2012 04:43 PM
If the Obama campaign’s media strategy gets any softer it’s going to be sponsored by Downy.
Yet another push in President Barack Obama’s soft-media strategy, unearthed this morning by WWD’s Erik Maza:
Editor-in-Chief Cindi Leive flew to Portland, Ore., last month to sit down with the president for an interview that will appear in the magazine’s November issue. It is not the first time Obama has sat down with Glamour — he did so in 2008, along with John McCain — but it is his first time as a sitting president. …
Glamour pitched them on a big audience, said Washington editor Linda Kramer Jenning. “There’s a lot of attention being paid to young, women voters,” Jenning said. “That’s the calling card that opens the door.” It took five months to lock down some face time.
Even though the interview was conducted before the Todd Akin mess, ten bucks says Obama’s people will find a way to secure a follow-up to tack on some extra comments before this thing goes to press.